Steven Pemberton at UX Week 2011
In typical Adaptive Path fashion, UX Week is a marathon of information overload. I couldn't possibly recap all that has been presented so far so I will not even attempt it. I do want to capture a few things that bear writing down.
- The iPhone app Uber is completely awesome. Slightly more expensive than a taxi, but a better experience in every way. Two thumbs up.
- I finally signed up for Beluga to keep in touch with some other conference attendees. Yeah, I am late to the party on this one.
- Ate at my first Irish Bar/Indian Curry House. Strange at first but a pairing that makes more and more sense as you think about it. Just remember, moderation is your friend and I am not talking about the beer.
- Opening day of presentations were largely very cerebral -- a lot like a day at TED conference. I will not even try to parse it all at this time.
- Learned about The Ikea Effect - the idea that labor enhances affection for better results. For example, early cake mixes failed initially but sold much better when they changed the directions requiring users to add a single egg. This had the effect of making consumers feel like they were cooking instead of just using a cake mix.
- Extremely interesting opening keynote by Jaron Lanier. But why take notes when Luke W took notes for all of us? Check out my video of Jaron playing a 13,000 year old Laotian instrument that he posits represents the first 'bits' ever conceived by humans.
- Saw a crazy homeless lady singing her butt off in a subway station. It was like Janis Joplin and Mahalia Jackson had a love child who could sing better than her parents.
More details to come.