Dressing The Boy in Helvetica

Parents the world over are up in arms, worried about the typography sense of future generations. Maybe this will help. The good folks over at American Apparel have given us the Youth Helvetica Alphabet Fine Jersey Short Sleeve T-Shirt.

This works out really well. Jason's chemise de homage* also happens to have his nickname as his little sister is too young to adequately say Jason (she says 'JJ' instead).

It's hard to catalog just how much coolness is here in one shirt: Made in USA, Helvetica, Jj, super soft cotton. I guess it's not that hard after all, because that's all there is.

* Not actual French

Not quite a Metallica shirt. But will do for now. Not quite a Metallica shirt. But will do for now.