Groundswell Author

I recently had the chance to see Josh Bernoff, one of the authors of Groundswell. The book and Josh's presentation are all about the importance of companies tapping into the power and potential of online social networking-- and how not doing so is very unwise in the new economy.

I cannot recommend this book enough and wish I had time to give a better review. If social media is on your radar as an enterprise endeavor, you really must get this book.
Groundswell Groundswell