'I am a leader. I am a design thinker. I like challenging projects and smart fun people. I like leading challenging design efforts with smart fun people."

UX Strategist and Leader

Joe Dyer is the Director of Experience Strategy & Insight at projekt202. Joe is a highly skilled UX professional with over two decades of experience in delivering creative and award-winning solutions for the military, financial services, and travel technology industries. Expert-level enterprise design process owner and applied Human Centered Design researcher. 


  • Design leadership
  • User-Centered Design (UCD)
  • Information Architecture (IA)
  • Interaction Design (IxD)
  • Ethnographic research
  • Rapid prototyping
  • User/logic flows
  • Heuristic analysis
  • Competitive research
  • Concept generation
  • Information design
  • Visual communication
  • Goal and KPI definition
  • Workshop facilitation
  • Responsive HTML/CSS
  • Usability testing protocols & test mgmt